How to start your trucking company

How to start your trucking company

Statistics show that trucks transport up to 70 percent of all freight in the United States. This translates to billions of dollars in shipped goods annually.

With the ongoing driver shortage, rising freight demand, and increased rates, this could be a great time to start your trucking business. To help you, we’ve put together a cheat sheet on how to start a trucking company and grow a successful trucking business.

Overview on how to start a trucking company

There is so much benefit to running a trucking business. You can choose which companies to work with, decide what load to haul and how often you’ll make the runs. You may also be paid better since you own the company and get a bigger share of the profits.

Despite all the benefits mentioned, however, it’s worth pointing out that starting a trucking business can be quite overwhelming. It has its hurdles and challenges. That’s why not many people venture into starting a trucking company despite the potential benefits they can enjoy.

This guide is for you if you want to learn how to start a trucking company.

1. Planning and preparation

Getting started with your own trucking business involves a lot of planning and preparation.

The usual approach is to start as an owner-operator, which means you should have your own truck as well as participate in the daily activities of your fleet. Many new owner-operators start out as drivers themselves.

If you have no prior industry experience, you must first secure the appropriate type of commercial driver’s license. You may also choose to hire other truck drivers.

Regardless of how you want to structure your fleet, thorough planning is essential.

1.1) Picking a name for your trucking business

Deciding on your trucking business name is also crucial. Brainstorm some ideas, then check whether your proposed names aren’t used by other companies. Do that by using business name search tools or performing a trademark search online. If you want a business name that excludes your first and last names, file a DBA (doing business as), otherwise known as “fictitious name,” or set up an LLC or other entity with your business name.

1.2) Selecting a target market

Targeting the right market niche is also crucial when opening a trucking company. Becoming a niche carrier may help you avoid competition with large haulers, establish your name in the industry, and optimize your sales opportunities.

Specialized trucking niches can help you streamline your operational processes and resources, as opposed to “anything to anywhere” freights, which can be too dynamic and expensive for startups.

To select a niche for your trucking company, ask yourself the following questions:

  • Which products, industries, or companies in my target locations and shipping lanes do I find interesting? If I invest sufficient time and energy to learn about the niche, will I enjoy doing so?
  • Who among the different shippers I engage with gives me the most positive reviews?
  • What am I already aware of regarding these goods and logistical activities? What are their most critical needs and requirements? How can I meet them better than other haulers?
  • Who will my trucking company’s services benefit the most?
  • Who are my ideal customers and shippers? What are their needs, strengths, and weaknesses? As their niche carrier, how can their operations benefit from my services?

1.3) Identifying your rates per mile

Another part of planning your trucking business is identifying the right rate per mile that you will charge. It should be high enough for you to make a profit, cover operational expenses, and compete with the price brokers charge your shippers.

Follow these steps to determine your rate per mile:

  • Choose your freight lane
  • Proceed to a load board
  • Look for ten loads going the same direction
  • Contact the brokers and discover how much they’re paying
  • Compute the average
  • Add 10-15 percent to estimate the price brokers bill shippers
  • Repeat the steps for loads going in the opposite direction.

2. Creating a trucking business plan

Creating a trucking business plan is always a good idea. A carefully crafted business plan makes the process of starting a trucking company a lot smoother. It specifies your business processes, such as your sales and marketing strategies, pricing, operational activities, fleet management, and many others.

It should also include your company goals and the financial, human, and material resources needed to achieve your targets.

A business plan can also help articulate the type of trucking business you intend to run. Below are some questions you can ask yourself to create a well-rounded business plan for your trucking business:

  • Do you plan on being an owner-operator?
  • Will you concentrate on short-haul or long-haul trucking?
  • Should you purchase trailers or procure them through an operating lease?
  • What are your financial forecasts?
  • Have you allotted a budget for ancillary expenses?
  • Do you plan to expand in the future?

You can use two specific formats for crafting a trucking business plan:

2.1) Traditional business plan format

A traditional business plan is comprehensive and may include the following:

  • Company description
  • Market analysis
  • Marketing and sales
  • Service business analysis
  • Sales strategy
  • Financial projections
  • Personnel plan
  • Management and organization
  • Executive summary

2.2) Lean startup format

Companies that anticipate future changes may use the lean startup format. As the name suggests, it requires fewer details than a traditional business plan and is more flexible.

A lean startup plan may include:

  • Key activities
  • Key partnerships
  • Key resources
  • Customer segments
  • Value propositions
  • Cost structures

Visit the U.S. Small Business Administration website to access their downloadable templates for a more in-depth business plan.

3. Legal requirements for starting a trucking business

In addition to a valid CDL (commercial driver’s license), owner-operators must also fulfill a number of requirements outlined by the FMCSA.

Below are some of the permits a trucking company may need:

3.1) US DoT and Motor Carrier (MC) Authority Numbers

The USDOT number tracks your regulatory compliance and safety records. The MC number, also known as “operating authority,” classifies your trucking company and the cargo you can carry.

To obtain your USDOT and MC numbers, register your business with the Federal Motor Carrier Safety Administration (FMCSA). You must also accomplish the Motor Carrier Identification Report (MCS-150) and Safety Certification Application.

After filing your application, you will acquire your USDOT and MC numbers, but the FMCSA still needs to review it by posting your application on the Federal Register for a “mandated dispute period” of ten business days, seeking out any public comment that might rebut your request.

3.2) Unified Carrier Registration (UCR)

The UCR system aims to validate active insurance coverage within every state the trucking company operates. Register your company in the program using your USDOT and MC numbers.

3.3) International Registration Plan (IRP) License Plate

The IRP plate released by your trucking business’ home state permits you to operate in all states in the US, including most Canadian provinces. This license plate requires you to pay annual renewal fees.

3.4) Heavy Highway Use Tax Return (Form 2290)

If your business uses trucks weighing at least 55,000 pounds on the highway, you should comply with the IRS in paying the Federal Excise Highway Tax or heavy highway vehicle use tax.

Complete Tax Form 2290 annually with the IRS to settle your tax dues.

3.5) International Fuel Tax Agreement (IFTA) Permit

This rule permits your business to get one fuel license and mandates you to file fuel use tax returns quarterly in the state your business is based in.

Learn more about IFTA.

3.6) BOC-3 Form

Designating a process agent is a requirement to obtain interstate operating authority. A process agent is a person in every state your business operates in that can serve legal documents.

Register an updated BOC-3 Form with the FMCSA to appoint that agent.

3.7) Weight/Distance Travel Permits

If you’re planning to transport goods to the states of Kentucky, New Mexico, New York, or Oregon, you should comply with their weight/distance taxes and hold an account there to assess and settle the taxes.

3.8) Standard Carrier Alpha Code (SCAC)

The SCAC is a standardized, unique, and privately maintained piece of code used to determine various transportation businesses.

Acquire this if you’re going to carry government, international, military, or intermodal products.

3.9) Electronic Logging Devices

As per the ELD mandate, which was implemented in December of 2017, non-exempt carriers are also required to install an FMCSA-registered and compliant Electronic Logging Device.

KeepTruckin ELD -- Free Hardware Promo

Further reading: What is an ELD?

4. Funding your trucking business

This part answers the question many new trucking business owners ask: “How much does it cost to start a trucking business?”

In most cases, to start a trucking company or trucking business, an investment of somewhere between $10,000 and $30,000 should be enough to cover the costs of insurance, vehicle down payments, permits, and a variety of state-specific expenses.

There are many ways to finance your new trucking business, such as using a home equity credit line, acquiring a bank loan, selling properties, and using your savings. To reduce your initial overhead, you may also approach lenders who can provide you with essential assets.

5. Buying assets for your new trucking company

If you have enough funds and decide to purchase your own assets, it’s always better to go for quality over price — especially when it comes to commercial motor vehicles.

Paying a higher price for a brand new truck may mean fewer repairs, maintenance, and downtimes that may hurt your fleet’s profitability.

The same can be said for second-hand units that are well-maintained and are from reputable manufacturers. Here is a list of things you should inspect before you purchase a used truck:

  • Any visible signs of body damage
  • Rust
  • Tire tread
  • The vehicle’s mileage
  • The vehicle’s maintenance and oil change history

6. Insuring your assets

Every carrier needs insurance to protect his/her trucking business from unexpected financial burdens. This should cover risks such as damages to your vehicles and injuries caused by road accidents.

You may consult trucking forums and social media communities for recommendations on which insurance product to purchase based on your needs.

For more information on legal insurance requirements, check out the FMCSA’s insurance filing requirements.

7. Preparing your trucks for the road

Before commercial vehicles are allowed to haul cargo, carriers must prepare for one last set of requirements.

On top of your USDOT number and the company’s registered name decals on your vehicle, you also need your Radio Frequency Identification tags displayed on your windshield.

Also, you shouldn’t forget your license plates or International Registration Plates if you operate across multiple states.

8. Hiring and retaining drivers

Recruiting and retaining good drivers is a challenge.

According to the American Trucking Associations, the driver turnover rate for large truckload carriers jumped to 94 percent in 2018 — 20 percent higher than the turnover rate in Q1 2017. For smaller carriers, the driver turnover rate is 73%.

A solid driver retention strategy begins with an effective driver recruitment process. Use a Pre-Employment Screening Program to view a prospective driver’s crash data for the last five years and roadside inspections for the last three years.

For driver retention, also focus on driver happiness and fulfillment instead of just focusing on cash-based incentives. When offering performance-based rewards, utilize ELDs and driver safety scores to rank drivers according to performance, safety, and efficiency.

Hiring good drivers and retaining them will play a key role in the growth of your trucking company. Therefore, it is highly recommended to have a thorough plan and strategy for driver recruitment, driver satisfaction, and driver retention.

8. Establishing fleet management processes

When you start a trucking business, it’s crucial to establish your fleet management systems because they affect several aspects of your trucking operations, such as:

As the number of vehicles grows, managing them becomes more challenging. That’s why you should streamline your fleet administration by using fleet management software.

Examples of fleet management processes include:

  • Driver safety benchmarks
  • Monitoring vehicles for potential maintenance issues.
  • Setting up driver coaching programs to encourage safe driving habits, discourage vehicle idling, etc.

9. Growing your client base

Staying loyal to one customer might seem reasonable, but it may not be sustainable in the long-term. What you need to do is to diversify to stay profitable regardless of the individual financial standings of your clients.

A good rule is to make sure a single client never accounts for over 20 percent of your revenue. This means, at the very least, you should have at least five clients sending you a constant supply of loads.

To attract more clients, use online freight boards, build a company website, network, and establish a social media presence.

Freight boards (or load boards) bring together shippers and carriers in an online marketplace. Here, shippers can post their available loads, and carriers can find which ones they can haul.

Learn more about the KeepTruckin Smart Load Board.

Look for high-paying freight loads and the right clients to retain and increase your profitability. Get established, reputable shippers that pay considerably and promptly, offer deliveries matching your freight lanes, and provide loads regularly.

When building your trucking business website, remember your goal is to impress, educate, and engage your prospects. Write value-laden, professional, and updated content, and include relevant details about your trucking company and the services it offers. Wow website visitors with original, high-resolution photos and images, and get hosting services that can handle your increasing traffic.

Network with various shippers both online and offline through LinkedIn, truck shows, and regular transactions, correspondence, and personal meet-ups. You must maintain good relations for more returning clients and better patronization of your business.

Finally, widen your reach further by being active on social media. Publish high-quality content, promptly answer inquiries, and interact with your followers on social media sites. You can even run ads on platforms, such as Facebook, Instagram, LinkedIn, and Twitter to acquire business leads and grow the list of your customers.

10. Growing your trucking company with the right tools

Successfully running a trucking company isn’t easy, but it may become more manageable with the right tools. For example, you can:

  • Use fleet management software to easily manage multiple areas of your trucking business.
  • Use an ELD solution to comply with the FMCSA ELD mandate.
  • Leverage a freight load board to find loads and grow your client base.
  • Use real-time GPS tracking, geofencing, and facility insights reports for route optimization, cutting down fuel expenses, and reducing detention time.
  • Install AI-powered dashcams that can help improve driver safety and even exonerate drivers when they aren’t at fault.

The KeepTruckin AI-Powered Dashcam, for instance, enables you to see what your drivers see on the road.

With relevant video footage, you will be able to exonerate drivers when they aren’t at fault, simplify insurance claims, promote a culture of safety, and protect your trucking business from the uncertainties of the road.

Dashcams play a crucial role when it comes to driver exoneration and protecting your trucking business from potential liabilities. Otherwise, even a single road accident can financially cripple your trucking business.

Case Study #1: Read how Nybll avoided a personal injury lawsuit with dashcam footage that could have cost up to $500,000.

Case Study #2: Read how Tri-Pol Enterprises cut down their insurance renewal rate from 45% to just 17% and reduced their operational expenditures.

Download the ultimate guide on how to start a trucking company

If you would like to learn more about the nitty-gritty details of starting a trucking company, download our free 8,000-word guide on how to start a trucking business.

If you need the right tools to help with your new trucking company, call us at 855-434-3564. Our 24/7 support team is always available to answer your queries.

Disclaimer: All content and information on this website is for informational and educational purposes only, does not constitute financial, business, or legal advice. Although KeepTruckin strives to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Always consult a professional in the area for your particular needs and circumstances prior to making any professional, legal, business and financial or tax-related decisions.

Some of the links contained within this site will let you leave the KeepTruckin website. The linked sites are not under the control of KeepTruckin, nor is KeepTruckin responsible for the contents of any linked site or any link contained in a linked site. These links are provided to you only as a convenience, and the inclusion of any link does not imply endorsement of the site or affiliation.



Jimmy Rodela writes about transportation industry challenges, insights, and compliance news. He specializes in digital media and blogging.

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