In the modern-day trucking industry, dash cams are playing a pivotal role by affecting many important areas, e.g., insurance discounts, driver training, and increased safety.
New data from the Google Automotive Trends Report 2018 reveals that shipments of consumer dash cams are expected to hit 285,000 this year, up 20% from 2017.
The report shows that the use of dash cams is continuously increasing.
In the trucking industry, more and more fleets and drivers are installing front-facing dash cams because of the various benefits they offer.
The ability to see what happens during a critical safety event, enhance driver coaching programs, and improve fleet safety are the biggest motivators for installing dash cams.
Here are a few more ways how dash cams and the valuable information they gather are benefiting the trucking industry.
Potentially lower insurance rates
Installing dash cams sends insurance firms a clear sign that you are serious about fleet safety.
In the past, new technology like electronic logging devices (ELDs) changed the insurance landscape. Our partners, Progressive Insurance, saw the value of ELD data and offered discounts for fleets that shared it. When using KeepTruckin and Progressive, carriers can earn a minimum 3% discount which is an average savings of $1,384.
This usage-based insurance program is one step towards leveraging technology and relevant data. Smart Dashcams are another part of the puzzle that will likely come into play.
Reducing false claims
According to a recent study, passenger vehicles are at fault in almost 85% of truck-passenger vehicle accidents, yet commercial drivers are more likely to take the blame. That’s a problem.
This lopsided blame can quickly add up. According to the FMCSA, the average cost of a large truck crash is about $91,000. A crash with injuries costs almost $200,000. For owner-operators and small fleets, any incident could stop your business in its tracks.
Dash cams allow fleet managers to see the road through the driver’s eyes and capture video evidence. No more he said she said, just facts. This may reduce many false claims and potential liabilities.
With video, you can see exactly what happened and exonerate drivers if they aren’t at fault.
Incentivizing safe drivers
Fleet managers can incentivize safe driving by creating driver reward programs. With these programs, you can reward the safest drivers and give them proper recognition. Dash cams allow companies to easily gather safety data and put that information into a driver scorecard that records critical safety events like hard cornering, hard braking, hard accelerating, and collisions.
Our tip? Build a culture of safety by putting drivers first and being transparent. Some of our customers print out driver scorecards and attach them to paychecks. Those who have good numbers are given quarterly bonuses.
Improving driver training
Even veteran drivers have something to learn.
Road safety is the number one focus of DOT, FMCSA, and most trucking businesses right now. The ELD mandate and the rise of dash cams are all parts of the bigger picture—increasing safety.
Fleet managers are improving their driver coaching programs with the help of dash cams. When critical safety events happen, safety managers can use the videos recorded by dash cams and show drivers what went wrong and, more importantly, how to prevent similar incidents in the future.
With video, conversations become based on evidence and result in practical tips instead of assumptions and misinformation.
Speeding up insurance claims
Dash cams have the potential to change the way insurance claims work in the trucking industry.
With clear video evidence, insurance providers will get more context, which may lead to a quicker resolution of claims.
Ask any driver: the road is uncertain. It’s common for drivers to be viewed as guilty until proven innocent.
That’s where dash cams come in. If a driver is not at fault, the video evidence can be a valuable tool for proving that innocence and protecting the driver’s CDL.
Eyes set on a dash cam?
Both truckers and fleet administrators have realized the importance of dash cams. The industry has now shifted from “Should I get a dash cam” to “Which dash cam should I get?”
A good place to start your dash cam search is with the KeepTruckin’s Smart Dashcam. It seamlessly integrates with the KeepTruckin ELD solution and automatically sends videos of critical events.
No matter what dash cam you go with, you will be promoting a culture of safety in your business.
If you have any questions, call at 855-434-ELOG or email email@example.com.