5 steps fleet managers can take to improve the driver retention rate

5 steps fleet managers can take to improve the driver retention rate

Fleet management can be a challenging job. Monitoring all vehicles, drivers, violations, and important metrics and data points can be overwhelming. In recent years, fleet managers have also been dealing with another problem—driver shortage and retention.

According to surveys, more than 50 percent of truck drivers leave their jobs within the first six months. This makes it tough for fleet managers to nurture a workforce that can uphold the carrier’s safety, service, and reliability standards.

Here are a few steps that fleet managers can take to improve the driver retention rate.

1. Earning the trust of your drivers

If you want to improve the driver retention rate, you will have to earn the trust of your drivers.

The first step is to be more approachable. Organizing regular meetings with the company’s drivers is a step in the right direction. In doing so, you can establish yourself as a fleet manager who’s approachable and supportive.

Talking to your drivers face-to-face enables you to share your expectations while giving them an opportunity to voice their concerns. Just be sure to stay consistent and be there to answer their questions even when the meetings are over. This leads to a two-way communication channel, which may have a significant impact on the overall retention and driver happiness.

Another important point to remember is to set clear expectations and leave no room for ambiguity or confusion. Transparency and unambiguous expectations can help you earn the trust of your drivers.

2. Building a more robust mentorship program

Just like professionals in other fields, truck drivers appreciate being acknowledged and valued. Drivers should be able to feel that the management pays attention to their individuality and does not consider them as mere statistics in written reports.

Fleet managers can make drivers feel valued by designing mentorship programs suited to their specific needs. This may include assigning experienced truckers and mentors to guide younger employees how to deal with the everyday challenges of being a truck driver.

Not only will a mentorship program help new drivers improve and address their weaknesses, but it may also give them the opportunity to form positive relationships within the company.

Start by identifying drivers who require coaching and mentorship. To help contain the early driver turnover rate, you can also start mandatory mentorship programs for new drivers—especially during the first couple of months of their employment.

3. Actively seeking feedback

Actively seeking feedback is an important part of being a good fleet manager. Truckers face numerous challenges every day, and you should hear the problems they are facing and think of ways to make their life better. This also includes seeking feedback about the company as well as the management style.

A good strategy is to run anonymous surveys or group chats. Give them an outlet where they can safely share their opinions and put forward suggestions.

Whatever they say, always be thankful for the feedback you receive. It may encourage drivers to be more open and cooperative when tackling important issues. The driver retention rate may improve once drivers realize that their opinions are heard and valued in the company.

4. Investing in better equipment and maintenance

Truck drivers may not be around for long if they’re not happy with the vehicle they operate. Poor equipment and maintenance schedules are not going to help improve the retention rate in your fleet.

Implement a fleet preventive maintenance plan. Scheduling regular vehicle inspections should be a part of your regular fleet maintenance plan. You can also leverage the power of the KeepTruckin ELD solution which automatically monitors fault codes through the direct connection to on-board vehicle diagnostics. If an issue occurs, the KeepTruckin ELD alerts fleet managers through a fault-code notification.

For more information, learn how the KeepTruckin ELD help you catch vehicle maintenance issues early with fault code detection and real-time alerts.

5. Improving working conditions

As a fleet manager, it is your job to improve the working conditions for your drivers.

Introduce competitive salary packages for your drivers and promote healthy competition with performance-based compensation and reward systems. Identify the best performing drivers (e.g., drivers with the best safety scores and lowest unsafe driving behavior) and offer monetary and non-monetary rewards. It may increase loyalty and retention rate. It may also encourage other drivers to be safer on the road.

If you are managing long-haul drivers, make sure to create their schedules with their personal time and families in mind. You want to offer them a healthy work-life balance if you want to keep them happy.

In the case of an accident, protect your drivers when they are not at fault. Front-facing smart dashcams can help you see things from your driver’s perspective and enable you to protect them against fraudulent claims.

Final words

Driver shortage and retention are growing problems in the trucking industry. Fleet managers should play crucial roles in ensuring that the driver retention rate in their fleets is not affecting efficiency and profitability.

For more tips on fleet management, stay tuned.



Jimmy Rodela writes about transportation industry challenges, insights, and compliance news. He specializes in digital media and blogging.

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