Cascade Drilling

Improved Policy Compliance in a matter of weeks with KeepTruckin’s Smart Dashcam

Location
Washington State
Fleet Size
785
Type
Drilling

“We discovered that many drivers were not complying with all Company policies while driving. I quickly learned that you can’t fix what you can’t see—and with this new visibility, we’ve been able to literally see the opportunities for improvement, and address it head on.” — Alex Amort, VP Compliance at Cascade Drilling

Key Points:

  • Uncovered driving behavior that they did not know was occurring, and took immediate action to eliminate it in a matter of weeks
  • Created an enhanced proactive approach to driver safety, powered by the KeepTruckin Smart Dashcam, DRIVE risk score, and Safety Hub 
  • Used KeepTruckin’s safety technology to make their fleet safety more effective

The problem: you can’t fix what you can’t see

Every fleet safety program has one central mission: to make our roads safer. But anyone who’s been in the business of operating general commercial vehicles long enough knows this is easier said than done. 

For Cascade Drilling, the lack of detailed insight into driver behavior was a blind spot. In an industry where reputations are everything, Cascade needed a way to protect their business by ensuring their drivers were adhering to the high-quality safety standards laid out by their Company.

This lack of visibility caused a few challenges for the Cascade Drilling fleet safety team. They didn’t know which drivers to coach and what specific behaviors to coach them on, unless an incident occurred — making the job of safety managers more challenging concerning driving behaviors. This meant their management was not coaching as effectively as they could be. Alex Amort, Cascade Drilling’s VP of Compliance, knew there had to be a better way. 

“Initially, our thought for the KeepTruckin dashcam was designed around intervention, but our findings showed some additional improvement opportunities,” explains Alex. “We were looking for a way to target our coaching efforts, and help make our drivers safer.” 

That’s where KeepTruckin stepped in. 

The solution: taking a proactive approach to driver safety 

By implementing KeepTruckin’s best-in-class safety technology, Cascade Drilling was able to supercharge their safety program.

First, the KeepTruckin Smart Dashcam is able to detect high-risk behaviors from Cascade’s drivers while they’re out on the road, and instantly notify the safety department to step in. 

“KeepTruckin’s Smart Dashcams help us understand what unsafe behaviors drivers are engaging in, so that our team can immediately step in to help change them,” explains Alex. “This proactive approach to driver safety is mission-critical to preventing collisions for our business.”

Second, KeepTruckin’s DRIVE risk score helps Cascade understand just how risky driver behavior can be. DRIVE is KeepTruckin’s proprietary predictive risk model that determines the risk profile of a driver relative to their peers. 

Where existing safety platforms have a configurable score, DRIVE fundamentally takes a different approach by remaining objective. How? DRIVE compares risk across KeepTruckin’s network of over 400,000 vehicles. The end result? A score that provides a clear distinction between poor, average and high performing drivers.   

“With DRIVE, we were able to zero in on a particular group of drivers who’s safety scores were less than satisfactory.  This initially was utilized to focus the dashcams on potentially higher risk drivers. DRIVE allowed our team to proactively prompt drivers to be safe,” said Alex.


By using Artificial Intelligence to unlock the data collected from the Smart Dashcam, KeepTruckin’s technology is able to generate never before seen insights into driver risk and behavior. 

“What’s great is that we can see those insights from the camera and from the risk profiling readily available in our Safety Hub,” says Alex. “We’d normally have to spend hours and hours sifting through footage and playing guesswork. Now, it’s all right there at my fingertips. KeepTruckin automatically pinpoints who we should coach, and what to coach them — making my team insanely more effective.” 

The result is a safety solution capable of improving driving behavior and reducing accidents better than any other vendor on the market.

“Did I mention the image quality is amazing too?” adds Alex. “All I can say about the dual-facing Smart Dashcam is WOW! I am impressed, especially with the clear night vision technology. The dashcam can quickly and easily detect bad driving behaviors in low light and automatically tag them for my team to review, which is incredible. This helps save us hours of sorting through footage, and lets us take immediate action to coach behaviors before an accident happens.”

The results: a safer fleet — and more effective safety department

As a national drilling company, Cascade Drilling consistently has to meet and exceed the safety requirements and expectations of its clients. 

“Following all driving and safety requirements was not anticipated to be a safety concern prior to rolling out KeepTruckin’s Smart Dashcams,” says Alex. “That level of basic safety was simply expected of our professional drivers. But in recent weeks, we’ve discovered some opportunities for improvement in policy compliance. I quickly learned that you can’t fix what you can’t see—and with this new visibility, we’ve been able to literally see opportunities for improvement, and address it head on.”

Thanks to KeepTruckin’s Smart Dashcams, Alex and his team have video quality high enough to tell quickly if any policy violations are occurring. Automated video tagging allows them to zero in on this behavior — without having to sort through hours of footage manually — so they can coach drivers to fix this behavior immediately.  

For a fleet of more than 700 vehicles, this represents a tremendous opportunity to improve safety and mitigate risk.

“If our drivers pull up to a site and they’re seen violating our Company’s or our Clients policies, it puts those accounts and our business at serious risk,” adds Alex. “Identifying these behaviors so we could help change them was a crucial step for improving our fleet safety program.”

Cascade Drilling has changed their approach to driver safety. Previous coaching recommendations were generic due to lack of visibility, and now they’re tailored —and proactive — thanks to KeepTruckin’s technology.

“Our safety interventions started as generic responses to singular incidents, which made our training efforts less effective,” explains Alex. “Now that we have the full picture of these incidents, we can recognize what our drivers did correctly and incorrectly based on the conditions of the road. We hone in on specific instances and use the footage as trainable, real life examples in our training program. As a result, our interventions are much more focused and ultimately more successful. We help our drivers form baseline assessments of their performance with KeepTruckin, and focus on helping them boost their results.”

Thanks to KeepTruckin’s technology, Cascade Drilling’s safety department will continue to proactively address high risk driver behavior—and make fixes before accidents occur.

See how KeepTruckin can improve your business operations:

  • KeepTruckin’s Driver Safety Solution. Learn more

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