Cascade Drilling

Reduced seat belt violations in a matter of weeks with KeepTruckin’s Smart Dashcam.

Washington State
Fleet Size

“We discovered that more than 25% of our drivers were not wearing seat belts regularly. I quickly learned that you can’t fix what you can’t see—and with this new visibility, we’ve been able to literally see the problem of seat belt violations, and address it head on.” — Alex Amort, Director of the Department of Transportation Compliance at Cascade Drilling

Key Points:

  • Uncovered high-risk driving behavior that they had no idea was occurring, and took immediate action to eliminate it in a matter of weeks
  • Created a proactive approach to driver safety, powered by the KeepTruckin Smart Dashcam, DRIVE risk score, and Safety Hub 
  • Used KeepTruckin’s safety technology to make their safety department more effective

The problem: you can’t fix what you can’t see

Every fleet safety program has one central mission: to make our roads safer. But anyone who’s been in the business of operating general commercial vehicles long enough knows this is easier said than done. 

For Cascade Drilling, the lack of insight into driver behavior was a blind spot. In an industry where reputations are everything, Cascade needed a way to protect their business by ensuring their drivers were adhering to the high-quality safety standards laid out by their safety department.

This lack of visibility caused a few problems for the Cascade Drilling safety team. They didn’t know which drivers to coach and what specific behaviors to coach them on — making the job of safety managers essentially a game of guesswork. This meant their safety department was constantly wasting precious time and not coaching as effectively as they could be. Alex Amort, Cascade Drilling’s Director of Transportation and Compliance, knew there had to be a better way. 

“Initially, our safety program was designed around intervention, but our efforts weren’t focused on specific incidents,” explains Alex. “We were looking for a way to target our coaching efforts, and help make our safety department more impactful.” 

That’s where KeepTruckin stepped in. 

The solution: taking a proactive approach to driver safety 

By implementing KeepTruckin’s best-in-class safety technology, Cascade Drilling was able to supercharge their safety program.

First, the KeepTruckin Smart Dashcam is able to detect high-risk behaviors from Cascade’s drivers while they’re out on the road, and instantly notify the safety department to step in. 

“KeepTruckin’s Smart Dashcams help us understand what unsafe behaviors drivers are engaging in, so that our team can immediately step in to help change them,” explains Alex. “This proactive approach to driver safety is mission-critical to preventing collisions for our business.”

Second, KeepTruckin’s DRIVE risk score helps Cascade understand just how risky driver behavior can be. DRIVE is KeepTruckin’s proprietary predictive risk model that determines the risk profile of a driver relative to their peers. 

Where existing safety platforms have a configurable score, DRIVE fundamentally takes a different approach by remaining objective. How? DRIVE compares risk across KeepTruckin’s network of over 400,000 vehicles. The end result? A score that provides a clear distinction between poor, average and high performing drivers.   

“With DRIVE, we were able to zero in on a particular stretch of road where our drivers’ safety scores were less than satisfactory. We saw that this was a flat road where drivers had a propensity for speeding. This accuracy from DRIVE allowed our team to proactively prompt drivers to be safe when we knew they’d be on that stretch of road,” said Alex. 

By using Artificial Intelligence to unlock the data collected from the Smart Dashcam, KeepTruckin’s technology is able to generate never before seen insights into driver risk and behavior. 

“What’s great is that we can see those insights from the camera and from the risk profiling readily available in our Safety Hub,” says Alex. “We’d normally have to spend hours and hours sifting through footage and playing guesswork. Now, it’s all right there at my fingertips. KeepTruckin automatically pinpoints who we should coach, and what to coach them — making my team insanely more effective.” 

The result is a safety solution capable of improving driving behavior and reducing accidents better than any other vendor on the market.

“Did I mention the image quality is amazing too?” adds Adam. “All I can say about the dual-facing Smart Dashcam is WOW! I am impressed, especially with the clear night vision technology. The dashcam can quickly and easily detect bad driving behaviors in low light and automatically tag them for my team to review, which is incredible. This helps save us hours of sorting through footage, and lets us take immediate action to coach behaviors before an accident happens.”

The results: a safer fleet — and more effective safety department

As a national drilling company, Cascade Drilling consistently has to meet and exceed the safety requirements and expectations of its clients. 

“Seat belt usage was not a serious safety concern prior to rolling out KeepTruckin’s Smart Dashcams,” says Alex. “That level of basic safety was simply expected of our professional drivers. But in recent weeks, we’ve discovered more than 25% of our drivers were not wearing seat belts regularly. I quickly learned that you can’t fix what you can’t see—and with this new visibility, we’ve been able to literally see the problem of seat belt violations, and address it head on.”

Thanks to KeepTruckin’s Smart Dashcams, Alex and his team have video quality high enough to tell when drivers are not wearing seat belts when they should be. Automated video tagging allows them to zero in on this behavior — without having to sort through hours of footage manually — so they can coach drivers to fix this behavior immediately.  

For a fleet of more than 700 vehicles, this represents a tremendous opportunity to improve safety and mitigate risk.

“If our drivers pull up to a site and they’re seen driving while on the phone, smoking a cigarette, or not wearing a seatbelt, it puts those accounts and our business at serious risk,” adds Alex. “Identifying these behaviors so we could help change them was a crucial step for developing our safety program.” 

Cascade Drilling has changed their approach to driver safety. Previous coaching recommendations were generic due to lack of visibility, and now they’re tailored —and proactive — thanks to KeepTruckin’s technology.

“Our safety interventions started as generic responses to singular incidents, which made our training efforts less effective,” explains Alex. “Now that we have the full picture of these incidents, we can recognize what our drivers did correctly and incorrectly based on the conditions of the road. We hone in on specific instances and use the footage as trainable, real life examples in our training program. As a result, our interventions are much more focused and ultimately more successful. We help our drivers form baseline assessments of their performance with KeepTruckin, and focus on helping them boost their results.”

Thanks to KeepTruckin’s technology, Cascade Drilling’s safety department will continue to proactively address high risk driver behavior—and make fixes before accidents occur.

See how KeepTruckin can improve your business operations:

  • KeepTruckin’s Driver Safety Solution. Learn more

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