D&A McRae Inc.
Crude oil transporter D&A McRae Transportation installed KeepTruckin Smart Dashcams after one of their trucks was involved in a fatal crash. The company prides itself on running a safe and compliant business and now uses the technology to improve safety and provide video evidence in the event of a collision. Already, one of their drivers was exonerated from a minor collision thanks to the Smart Dashcam.
- Smart Dashcam footage exonerated D&A McRae’s driver after a collision
- Video footage prevented a citation from Highway Patrol at the scene of the collision
- The collision could have cost upwards of $50K
A fatal collision is every fleet’s nightmare. That nightmare became a reality for D&A McRae Transportation when one of their drivers was involved in a fatal collision during a snowstorm in the Utah mountains. While the D&A McRae driver was okay after another vehicle struck his truck, this kind of traumatic event leaves a lasting effect, raising questions about safety, training, and litigation.
For D&A McRae, it meant re-evaluating fleet technology. Immediately following the collision,the company installed dash cams so that they could capture footage of any future incidents in the event of a lawsuit.
D&A McRae Terminal Manager Rod Conrad recalls installing an interim solution of standalone cameras with micro SD cards. “Once we started using them, that was kind of a natural progression when we knew we were going to be transitioning our ELD system. We wanted the cameras to be more integrated into that system because it makes things a lot easier to manage.”
Other vendors left less-than-desirable impressions
D&A McRae looked at a variety of dash cam solutions that could integrate with an ELD system. The fleet had been using tablet-based ELD technology and first turned to that vendor for a more robust solution. However, Conrad says the provider’s sales reps tried to push “too much of the stuff we wouldn’t use” and focused the sales pitch on the cost rather than the solution itself.
Frustrated with the existing ELD provider’s sales process, the D&A McRae team looked at new vendors. They were unimpressed with a vendor that directed them to a third-party salesperson and yet another that had provided poor customer support in the past.
Finding a complete system with KeepTruckin
It wasn’t until D&A McRae spoke with KeepTruckin about an integrated ELD and dash cam solution that they felt comfortable.
“With KeepTruckin, the sales experience was great. More importantly, the product is great. It worked out really well for us,” says Conrad.
Conrad and team were pleased to see how easy it was to get up and running with KeepTruckin, including KeepTruckin Smart Dashcam. They were able to use the technology with the iPads that were already used in the trucks and found it easy to connect.
“The product is so intuitive that it’s been pretty easy to transition into. The Smart Dashcam was a really big thing for us.”
Smart Dashcam worked as an eyewitness
Collisions often happen very quickly, and it can be difficult to piece together the details of the events. In D&A McRae’s case, KeepTruckin’s Smart Dashcam was the source of truth.
The driver was cut off by another truck entering his lane and as he changed lanes to avoid a collision, the rear of his trailer hit a passenger vehicle. The footage shows the chain of events.
Immediately following the incident, the driver in the other vehicle tried to leave the scene.
“One of the things our driver said to him as he was trying to leave was, ‘I have it all on camera,’” says Conrad. “And I don’t know if that’s what stopped him, but he ended up staying there until Highway Patrol showed up.”
Exonerating a driver with video proof
Initially, Highway Patrol told the D&A McRae driver that he made a lane change and would likely be at fault.
D&A McRae has the KeepTruckin Smart Dashcam set up to alert management every time one of their vehicles has a hard braking, cornering, or acceleration event. D&A McRae management was able to easily download the relevant video clip in the KeepTruckin Dashboard and email it to the patrol officer, who made it part of the official report.
“Upon seeing the video footage [recorded by the KeepTruckin Smart Dashcam], the officer decided not to cite our driver.”
Savings of up to $50K after a single incident
Beyond avoiding the traffic citation, which would’ve cost about $300 and hurt the driver’s CSA score, the company avoided potential headaches in the form of time and legal costs. “Footage from KeepTruckin’s Smart Dashcam exonerated our driver on the spot and saved us what could have been close to $50K in damages,” says Conrad. “From this one incident, the dashcam paid for itself.”
Even experienced drivers benefit from coaching through footage
D&A McRae takes safety and driver training very seriously, maintaining a solid training program with an emphasis on defensive driving.
“The whole concept of defensive driving is to drive in a way that avoids collisions,” says Conrad. “Part of that is anticipating that truck moving over and taking your lane,” he continues, referring to the incident captured with the Smart Dashcam.
While the experienced D&A McRae driver made the best decision within a split second, reviewing the footage helped coach his defensive driving.
The company makes KeepTruckin’s Smart Dashcam an integral part of its driver coaching. Once the software detects a hard braking event, managers can review footage and immediately coach drivers.
Evolving and growing together
D&A McRae looks forward to a continued partnership with KeepTruckin.
Conrad says, “I like the fact that KeepTruckin is constantly staying on top and improving and rolling new things out––whether we use them or not.”
“We’re definitely a company that wants to do the right thing. We need the tools to be able to manage our fleet and drivers––to make them successful and make the company successful. Working with KeepTruckin has been a great start.”
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Disclaimer: This information is intended for informational purposes only and does not constitute, and should not be relied upon as, legal or other professional advice. You should not act or refrain from acting based on any materials presented or made available by KeepTruckin without first obtaining advice from a licensed attorney.
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