Equipment Corporation of America

Equipment Corporation of America (ECA), a prominent provider of world-class foundation equipment for heavy construction contractors, has partnered with KeepTruckin since 2017 to keep their business running. They rely on fleet management technology to gain visibility of their assets.

Upper Marlboro, MD
Fleet Size

“The system is easy to use, and KeepTruckin’s training for our techs/drivers is great.” -- Chad Goodrich, Service Administrator

Key Points:

  • KeepTruckin helps ECA stay productive, compliant, and safe
  • Intuitive technology keeps ECA technicians productive and customer-focused
  • ECA recognizes the importance of GPS asset tracking in the growing construction industry

While the construction industry is expected to be one of the fastest-growing industries by 2020, it’s also the one that is on the cusp of a digital transformation. Successful construction companies, such as the ECA, like to embrace technology to power their businesses.

ECA’s Service Administrator Chad Goodrich says the company chose to work with KeepTruckin because “the system is easy to use and KeepTruckin’s training for our techs/drivers is great.”

With over nine locations in the U.S. and Canada, ECA has 16 technicians on the road required to log hours of service and 45 assets to manage and track. ECA formed a partnership with KeepTruckin in 2017, which gave them an opportunity to become more productive, and safer.


“I thrive on finding solutions that help ECA and our customers to achieve success. Elevating our Service and Parts Departments to set the benchmark for the industry is my number one priority, and KeepTruckin helps get us there.”

Intuitive technology that keeps technicians/drivers productive

According to a McKinsey report on construction’s digital future, large construction projects are often up to 80 percent over budget and take 20 percent longer than planned. To remain an industry leader, ECA needed reliable technology solutions that keep productivity up.

Equipment Corporation of America (ECA) - Internal Image 1

The employees who drive ECA’s trucks are primarily technicians, so learning how to use fleet technology is new to them. Because of this, it was important for ECA to implement technology that makes it easy for their technicians to accurately and efficiently manage driver logs.

KeepTruckin helps construction companies with this unique challenge by offering 24/7 live support and educational resources that customers can use to learn how to use products and services.


“KeepTruckin enhances our technicians’ ability to get their logs entered correctly, and the driver resources really help.”

Making time for better customer relations with technology

ECA has earned a reputation for having dedicated, hard-working employees. This extends to the service that these employees give their customers.

Because KeepTruckin is so easy to use, ECA technicians can spend less time learning the fleet technology and more time focusing on the customer.

“Technicians show up to a job site where a four-million-dollar piece of equipment is not working, costing the job $5,000 an hour if that machine’s not working,” says Dave Schell, Corporate Director of Parts and Service at Equipment at ECA.

“The last thing the customer wants is to see their tech recording his time instead of being on that site to fix their problems. The customer perception of what our employees are doing is important.”

Equipment Corporation of America (ECA) - Internal Image 3
Digitalizing construction with GPS tracking

As the construction industry remains healthy, project sites become denser with more and more equipment. One of McKinsey’s ‘big five ideas’ for disrupting construction is the internet of things (IoT). The report describes how construction project sites generate rich data, but most of that data is not even captured, much less used.

Still relatively new technology, GPS tracking can help construction companies gain visibility into their vehicles, equipment, and drivers and teams. Data from GPS tracking can help construction companies improve productivity and inform business decisions.

“I thrive on finding solutions that help ECA and our customers to achieve success,” says Schell. “I could see GPS tracking play a role in that success if our guys are driving back having to swing through a job site. We’d have a quick visual of what that is rather than having to go through rental files or equipment notes to see what the area of operation is for the guy and where our equipment is sitting.”

Equipment Corporation of America (ECA) - Internal Image 2

See how KeepTruckin can help your business:

Disclaimer: This information is intended for informational purposes only and does not constitute, and should not be relied upon as, legal or other professional advice. You should not act or refrain from acting based on any materials presented or made available by KeepTruckin without first obtaining advice from a licensed attorney.

Ready to see what KeepTruckin can do for you?