Firefighting’s Finest

Improved driving scores by 70% in 3 months

Fleet Size
Moving & Storage

“I use real driving examples, captured through KeepTruckin, to guide my classes. As a result, we’ve seen a 70% improvement in our driving scores in the first couple of months.” - Nate Douglas, Fleet Director


  • Used DRIVE, KeepTruckin’s proprietary predictive risk score, to reduce high-risk driving behaviors
  • Incorporated real driving examples, captured by KeepTruckin’s dashcam, into monthly safety meeting to improve drivers’ skills
  • Created an impartial, data driven approach to coaching and rewarding good driver behavior each month

Meet FireFighting’s Finest

Everyone knows moving is stressful. But did you know that 45% of people claimed moving was more stressful than starting a new career, raising a child, or even getting divorced?

That’s why Nate Douglas decided to focus specifically on reducing his customers’ stress when he started a side-gig moving company called Firefighting’s Finest with a few fellow firefighters back in 2001. Nate, now Fleet Director, knew that in order to beat the competition, Firefighting’s Finest would have to deliver an elevated experience through their frontline teams. They’d need to ensure a high-quality move by hiring and training the right personnel and hold them to strict standards like uniform appearance and on-time performance. And Firefighting’s Finest caught on like wildfire. Their laser-focused attention to detail and customer-centric approach turned a side-gig into a premier moving company with a 47 vehicle fleet stretching across Texas.

The problem: as their fleet expanded, they needed more operational visibility

“We needed a solution that provided more context around our driver’s in-cab behavior.”

Nate Douglas

As Firefighting’s Finest began to expand operations, they turned to fleet management solutions to support their quality service levels and streamline daily operations. Before KeepTruckin, Firefighting’s Finest worked with another telematics company, but said that experience was painfully fragmented. First, because that former vendor didn’t offer an integrated platform. And second, because they didn’t offer a dual-facing camera to provide instant detection of high-risk behaviors.

The company’s operations leaders decided to look for an all-in-one solution, and discovered KeepTruckin’s comprehensive fleet management platform to help coach high-risk driver behavior and identify inefficiencies.

The solution: deeper visibility into driver behavior

“Ninety percent of my job is watching, managing my team. Before purchasing KeepTruckin’s dashcams, I’d follow up with my driver to get more context. There would be a lot of back and forth to identify what happened. Now, I check the camera footage as the first step in my investigation,” said Nate.

Now, having actionable camera footage gives Nate a clear opportunity to coach his drivers on how they can improve during his monthly safety meetings. Nate appreciates how his drivers are more accommodating to his incident inquiries because he has hard video evidence from both the road and in the cab.

DRIVE, KeepTruckin’s proprietary risk score, helps Nate identify which drivers need more coaching and which drivers can be rewarded for safe driving. By providing concrete numbers and hard data to back them up, DRIVE helps Nate’s team stop crashes before they even happen.That’s because DRIVE is designed to determine the risk profile of a driver relative to their peers by comparing behavior across our network of hundreds of thousands of connected vehicles. This approach helps to objectively identify high-risk patterns of negative behavior with an unprecedented level of accuracy: DRIVE can objectively predict your drivers at the highest risk of accidents 5x more accurately than the industry standard.

As a result of using DRIVE, Firefighting’s Finest gains a clear distinction between poor, average, and high-performing drivers based on their individual performance. Through DRIVE Insights, the team understands exactly how specific driver behaviors like braking and speeding impact their DRIVE risk score over time. The team can then tailor coaching efforts with insights on who exactly to coach, and what specific behaviors to coach them on, and easily see the impact of their coaching on their DRIVE score.

Not only can the team ensure greater safety using DRIVE, but they can also communicate more effectively, track the impact of coaching efforts over time, and create a culture of safety.

The results: fewer accidents, engaged drivers, more money

As technology improves, its impact on companies and employees evolves as well. While introducing a driver-facing camera certainly improves safety, incorporating any new technology takes some adjustment. “Drivers were not excited at first because they thought that we would be watching them all the time.” But, as Nate tells his team, “If you’re driving correctly, I will never review your dashcam footage.”

KeepTruckin’s driver distraction, close following, and cell phone detection models minimize false alarms, only alerting Nate when his drivers are actually displaying unsafe behavior.

“Every month, I host a safety meeting to educate our drivers on best practices and resolving road issues. I use real driving examples, captured through KeepTruckin, to guide my classes. As a result, we’ve seen a 70% improvement in our driving [DRIVE] scores in the first couple of months.

Thanks to DRIVE, Nate gives out a monthly and quarterly award to his fleet, including a monetary reward and company-wide recognition for safe drivers. He uses each team member’s DRIVE score as the determining metric. “These awards push the drivers to show up on time, wear their uniform, and drive safely. KeepTruckin gives me an impartial metric to point to when awarding a driver each month.” Happier drivers. Better retention. Fewer accidents. That’s a win, win, win.

When they created Firefighting’s Finest way back in 2001 Douglas knew that delivering an exceptional experience was key to their success. And now, thanks to KeepTruckin’s instant and actionable DRIVE score, they can coach, incentivize, and reward their teams for delivering on that core promise. Because when drivers are on time, professional, in crisp uniforms and arrive with their customers’ belongings safely and accident-free they earn their trust and they win their repeat business.

Get Started

Ready to see what KeepTruckin can do for you?