Groome Transportation

Increased safety department productivity by 4x

Richmond, Virginia
Fleet Size
Passenger Transit

“My favorite part about KeepTruckin is that it eliminates the void between the front line and corporate. We could never proactively see what was happening on the road—and now, we can.” - Rob Carpenter, Director of Safety and Compliance


  • Reduced cell phone usage and interaction with the KeepTruckin AI Dashcam
  • Quadrupled the efficiency of their safety department
  • Leveraged DRIVE to predict future accidents and implemented a comprehensive incentive program

Meet Groome Transportation

Based in Richmond, Virginia, Groome Transportation is a leading provider of transportation services throughout the U.S. This family-owned and operated company with over 85 years of experience provides safe, reliable, and comfortable transportation services to hundreds of thousands of passengers each year across a variety of markets—spanning airports, universities, and hospitals.

The safety of its passengers and employees is Groome’s top priority. As Groome expanded its growing business to 35 offices across 16 states, Groome began evaluating solutions to help it operate safer and more efficiently. Groome is devoted to ensuring the best and safest possible service experience, and it was looking for an AI-based safety technology that upheld that same high standard.

The problem: inaccurate detection, unreliable connectivity, and poor customer service

Rob Carpenter is the Director of Safety and Compliance at Groome. “We employ over 1200 drivers across the more than 800 vehicles we operate—spanning Mercedes Sedans, Ford Transits, all the way up to coaches. We needed a safety solution that would work across all those different vehicle types to keep our passengers and drivers safe when they travel with us.”

Groome was initially using dashcams from another modern safety vendor to support their safety program. However, poor AI-based event detection and unreliable dashcam connectivity led Groome to consider other solutions.

First, the inaccuracy of this former vendor’s AI-based event detection was problematic for Groome’s leadership. “I reviewed every single video,” said Rob. “I would say our former vendor got it right about 60% of the time. But that simply wasn’t enough to meet our company’s high safety standards.”

The lack of reliability around its previous dashcam vendor was also a key driver in looking for new solutions. “We had serious connectivity issues with their dashcams,” said Rob. “We had one dedicated person working 50 hours a week just to correct unassigned information.”

And when Groome needed support to fix these connectivity issues, delays in response slowed down its entire operations. “It wasn’t just the system — it was the service. The fastest response time we got from our previous provider was 16 days. The slowest was 90.

“I was tired of things falling through the cracks.” Rob began investigating the potential of switching to KeepTruckin’s AI-powered safety solution.

The solution: an AI-powered safety platform from KeepTruckin

After a comprehensive head-to-head trial experience, Groome officially made the switch to KeepTruckin. “For us, it was a no-brainer,” said Rob. 

The first selling point was the accuracy of KeepTruckin’s AI safety event detection. When it comes to accident prevention, precision is everything. The KeepTruckin AI Dashcam instantly detects unsafe driving behaviors like cell phone distraction and alerts Groome’s drivers in real-time. The KeepTruckin AI Dashcam is powered by the leading edge AI processor and advanced computer vision algorithms that make this industry-leading accuracy possible. “The accuracy of that detection means less false alerts for my drivers. When the dashcam alerts drivers about a critical event, they know it matters.”

Second was the way KeepTruckin helped make Rob’s department more effective. “Because of the contextualized and prioritized information I have access to in KeepTruckin’s Safety Hub, my team can be way more productive,” says Rob. “We don’t have to watch every single video to understand what’s happening — that information automatically appears for us. This efficiency enables us to give that invaluable time back to business initiatives and priorities—like investing in our existing drivers to minimize churn, and coaching high-risk behaviors to reduce accidents.”

KeepTruckin’s AI-powered technology handles the heavy lifting when it comes to making sense of safety data, since safety departments already wear enough hats. KeepTruckin gives your existing safety department a competitive edge by helping your existing team to be more effective at their jobs. “The amount of time we save is unreal, ” said Rob.

The final decision factor was the ability to use insights from KeepTruckin’s proprietary risk score, DRIVE, to predict future accidents and build out incentive programs. “I’m really excited to use DRIVE as the framework for our ongoing coaching conversations. DRIVE can help automatically determine how often we should have coaching sessions with drivers, and help track our coaching’s impact on performance over time, so we can reward drivers who are improving to reduce churn.”

DRIVE can also help Rob’s team gain a holistic view of driver performance over time. “The fact that you can benchmark performance against hundreds of thousands of other drivers is awesome. That means we can objectively understand what actually constitutes dangerous behavior, and get in front of coaching it as quickly as possible.”

The results: a reduction in cell phone usage and interaction for drivers — and a supercharged safety department for corporate

“My favorite part about KeepTruckin is that it eliminates the void between the front line and corporate,” said Rob. “Previously, we could never proactively see what was happening on the road—and now, we can.”

Since implementing the KeepTruckin AI Dashcam, Rob’s team has seen an overall reduction in cell phone usage and interaction.

“That drastic change wouldn’t have been possible without the AI Dashcam to detect that behavior accurately. It alerted our drivers, and it also gave our safety department the mission-critical visibility we needed to stay on top of modifying that behavior. The automated coaching for my drivers post-trip was a game changer.”

Groome’s principal focus is on maintaining every possible safe conduct and policy measure to protect its customers, employees and the general public. The partnership with KeepTruckin helps make that possible.

“The KeepTruckin AI-powered safety platform supercharges my safety department and drives company-wide ROI. We can reduce claims, get in front of preventing accidents, improve driver performance, and most importantly: keep all of our passengers safe.”

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