What is Geofencing?
Geofencing refers to creating a virtual perimeter for a real-world area. Whenever a driver, vehicle, or trailer enters or exits an area, a predefined action is triggered.
For example, fleet managers receive a real-time alert when a commercial motor vehicle enters or leaves a geofenced area. Real-time geofenced alerts promote automation, increase operational visibility, and reduce administrative burden.
The geofencing technology is used in a variety of industries, such as home services, various mobile apps, transportation and trucking, construction, fleet management, and more.
How does geofencing work?
Geofencing is a location-based service wherein a software or application uses Global Positioning System (GPS), Radio Frequency Identification (RFID), and cellular data or Wi-Fi to trigger pre-programmed actions when an RFID tag or mobile device enters or exits a virtual geographic-based boundary.
Depending on how the geofence is configured, it can trigger text alerts or messages, prompt mobile notifications, deliver location-based marketing info, enable or disable certain devices, and allow tracking of commercial vehicles.
To implement geofencing, the administrator must first establish a virtual boundary around a specific geographical location using RFID capable or GPS-enabled software. The virtual parameter could be a predefined set of boundaries or a radius around a specific location.
Second, the administrator defines the action that is triggered once a mobile asset enters or exits the geofenced area.
What are geofence alerts?
Geofence alerts are notifications or text messages triggered when users enter or exit the geofenced area.
Real-time geofence alerts help automation, improve visibility into operations for businesses, and prompt quick responses.
For example, fleet managers can use real-time geofence alerts to quickly identify a commercial motor vehicle that enters an area it is not supposed to.
How geofencing benefits fleets
There are many benefits of geofencing for trucking companies and fleets. Here are some ways fleets can benefit from geofencing and real-time geofenced alerts:
- Preventing vehicle or trailer theft and misuse. Fleet and safety managers can get real-time alerts if a vehicle or trailer exits a geofenced area (e.g., yard). Instant alerts enable you to take appropriate actions to stop a potential theft or unauthorized use.
- Simplifying communication. Geofencing eliminates the need for calling drivers for status updates. Fleet managers can receive alerts whenever drivers reach or leave certain locations or checkpoints.
- Improved customer service. With real-time location tracking and automated alerts, fleet managers can automatically show accurate ETAs to customers and improve customer relations.
- Reduced detention time. Detention time can cost up to $1,280 per driver per year. With geofencing, fleet managers can find the average time a vehicle or trailer spends at different shippers and receiver facilities, which can help reduce detention time in the future.
Moreover, shippers and receivers can also be alerted ahead of time if a vehicle is about to reach them.
Learn more about the various benefits of geofencing, and how KeepTruckin empowers fleet managers with asset tracking and geofencing features.
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