To view the Privacy Policy in effect prior to April 1, 2019 please click here

Effective Date: April 1, 2019

KeepTruckin’s mission is to connect the world’s trucks – central to this mission is our commitment to be transparent about the ways we collect, use, and share your personal information and the other data we collect about you when you use our products and services.

This page explains our privacy policy and contains important information about our privacy practices. To help make them easier to understand, we have included some helpful notes in blue below. These notes are not part of the privacy policy and have no legal effect.


1. Introduction

This Privacy Policy applies whenever you use our Services or visit our Site.

This Privacy Policy explains how Keep Truckin, Inc. ("we," "our," or "us") collects, shares, and uses the information that we collect about you when you use any of our Services (as defined in our Terms of Service) or visit our Site.

It applies only to our websites, services, products, and applications (as described in the definition of "Services" in our Terms of Service), and does not apply to any third-party websites, services, products, or applications – even if they are made available by us or accessible through our Services or our Site. Unless we define a term in this Privacy Policy, all capitalized words used in this Privacy Policy have the same meanings as they do in our Terms of Service.

This Privacy Policy applies to you whenever you use our Services or visit our Site. For purposes of this Privacy Policy, a "User" or "Users" means any Administrator, Customer, Driver, End User, or any other person or business that uses our Services or visits our Site.


2. Information We Collect About You

We need to collect certain information about you in order to provide and improve the Services, to administer and help you manage your use of the Services (including your account, if you are an account holder), and to enable us to help you customize your experience using the Services.

Information that You Provide

You provide personally identifying information to us when you create an account with us or use the Services.

We collect information about you that you provide to us when you create an account, sign up to use the Services, undergo account or identity verification, communicate with us, upload content, answer our surveys, or otherwise use the Services or interact with us, including:

  • Personally Identifying Information ("PII"). Your name, email address, mailing address, phone number, photograph, birthdate, driver's license, commercial driver's license, or other government-issued identification (and all of the foregoing that you or any End User or Administrator provides with respect to any End Users).
  • Financial Information.Bank account, credit card numbers, and other publicly available information.
  • Non-Identifying Information. Information that you provide to us that cannot be used by itself to identify you or any other individual, including your DOT number, carrier name, and cycle rule.
  • Other Information You Provide. Any other information that you provide to us voluntarily, including any survey responses, participation in promotions or contests, or referrals.

Information We Collect When You Use Our Services

We collect other information about you when you use our Services, such as your location, device information, as well as information about how you use the Services.

We also collect information about you and the devices you use to access the Services, including:

  • Location Information. Information about where you are located, such as by converting a User's Internet Protocol (IP) address into a rough geolocation or through GPS or wireless network triangulation to derive your precise geolocation. We may use location information to improve and personalize the Services (for example, by enabling a User to complete driving logs) and to contact you about service offerings that may be of interest to you. You may opt out of such marketing communications by emailing us at marketing@keeptruckin.com.
  • Device Information. Information about your device, including the hardware model, operating system, device identifier, mobile network information, and information about how your device interacts with the Services.
  • Use Information. Information about how you use the Services (we refer to this information as "Log Data"). Log Data may include information such as a User's IP address, browser type, operating system, the web page that a User was visiting before accessing the Services, the pages or features of the Services with which a User engaged and the time spent on those pages or features, the links within the Services that a User clicked on, driving logs entered into the Services, documents uploaded to the Services, messages exchanged on the Services, and other statistics.
  • End User and Driver Information. Information you provide about End Users and/or Drivers authorized to use the Services under your account. This may include information about your employees or independent consultants.
  • Other Information. Any other information you upload to, or that is derived from, your use of the Services.

Information We Collect About You Using Cookies

We collect information about you and your use of the Services through cookies and similar tracking technologies.

We also collect information about you and the devices you use to access the Services through the use of "cookies," which are small text files that are saved by your browser when you access the Services, including our Site. We may use both session cookies and persistent cookies; unlike persistent cookies, session cookies are deleted when you log off from the Services and/or Site and close your browser.

Although most browsers are set by default to automatically accept cookies, you can adjust your browser settings to either stop accepting cookies or to prompt you before accepting cookies. Please note, however, that if you don't accept cookies you may not be able to access and use certain features of the Services and the Site.

We may use the information derived from the cookies placed on your device for any of the following purposes:

Our Privacy Policy does not cover the placement or use of cookies and other tracking technologies by any third party. You should review the privacy policies and practices of third parties before using their products or services.

  • To identify that you've logged in to the Services or visited our Site and to remember that you have visited us or used the Services before.
  • To tell us how and when you interact with the Services and the Site
  • To monitor aggregate usage and web traffic routing on the Services and the Site.
  • To collect data in order to provide and improve our advertising campaigns, including by sending information to our third-party partners.
  • To enable our affiliates and third-party partners to use cookies to track your behavior when using the Services, our Site, or any partner or third-party service or site, including the way you interact across sites outside of the Services.
  • To customize and improve the Services and the Site.

Some third-party service providers that we work with (including third-party advertisers) may also place their own cookies on your browser. For example, if we send you any offers for services or products provided by our partners or affiliates or you click a link to one of our partner's or affiliate's or another third party's websites or services, then such partner, affiliate, or other third party may also place cookies on your browser.

This Privacy Policy does not apply to or cover the placement or use of cookies by any of our partners, our affiliates, or other third parties, and we are not responsible for their privacy policies and practices. You should carefully review the privacy policies and practices of such partners, affiliates, and third parties when using their products and services. To learn more about cookies you can visit http://www.allaboutcookies.org, which includes helpful information on cookies and how to disable them on different types of browsers and devices.

Web Beacons

Our Site and emails may contain web beacons in order to help us better manage content on our Site.

Our Site and some third-party sites and HTML-formatted emails use web beacons alone or in conjunction with cookies to compile information about your website usage and your interaction with email. A web beacon is an electronic image, called a single-pixel (1x1) or clear GIF. Web beacons can recognize certain types of information on your computer such as cookies, the time and date of a page viewed, and a description of the page where the Web beacon is placed. You may be able to disable web beacons in email messages by not downloading images contained in the message you receive (this feature varies depending on the email software used on your personal computer). However, doing this may not always disable a web beacon or other automatic data collection tools in the email message due to specific email software capabilities.

For more information about this, please refer to the information provided by your email software or service provider. If you choose to receive marketing emails or newsletters from KeepTruckin, we may automatically collect personal information about you. For example, through web beacons and personalized URLs embedded in these emails or newsletters, KeepTruckin can track whether you’ve opened those messages and whether you’ve clicked on links contained within those messages.

Information from Third Parties

We may also obtain personal information about you from third parties.

Third parties may provide us with PII they have collected about you from you or from further online and offline sources, such as marketing data from our partners and third-parties that is combined with information we already have about you, to provide you with more relevant communications and better tailored offers. We are not liable for any processing of your PII by such third parties prior to, during or after them providing it to us. We may combine such PII with the PII we already have about you to provide you with a better experience, evaluate your interest in our products or improve the quality of our products and services.

Information from Children

We do not collect information from children under 13 years old.

You must be 18 years or older to use our Services. Our Services are not directed to, nor intended for use by, children under 13 and we do not knowingly collect PII from children under 13. If we learn that we have inadvertently come into possession of PII relating to a child under 13, we will take steps to delete such information from our files and systems as soon as possible.


3. How We Use and Retain Your Information

We use the information you provide to us (and that we collect from you or your device) in order to provide, maintain, personalize, support, and improve our Services.

We use the information about you that you provide (and that we collect from you or your device) for a number of purposes, including the following:

  • Account setup, administration and management
  • Identity verification
  • Compliance with applicable laws and regulations
  • Providing, pricing, and improving the Services
  • Developing and pricing new products and services
  • Communicating with you by phone and email about the Services (including communicating with you about marketing and promotions from KeepTruckin, our affiliates, and our partners)
    • To learn more about how we use your phone number to communicate with you, please click here.
    • To learn more about you can opt out of marketing and promotional communications from us, please click here.
  • Analytics
  • Fraud prevention
  • Spam and malware protection
  • Enforcing our Terms of Service and other applicable agreements and/or policie
  • Any other purpose disclosed to you or to which you consent

We retain your information (even after you close any accounts with us) only for as long as is reasonably necessary to provide you with the Services or to comply with applicable law.


4. How We Share Your Information With Third Parties

We may share your information with service providers in order to provide, maintain, personalize, support, and improve our Services.

We will not share any information (including PII and Customer Data) that we have collected from you, except as described below:

Information Shared with Our Service Providers

We may share information about you (including your PII and Customer Data) with third party service providers in order to provide, maintain, and improve our Services. These third-party service providers have access to your PII solely for the purpose of performing certain services on our behalf and they are expressly prohibited from using your PII for any other purpose. For example, we may use a payment processing company to receive and process your credit card transactions with us.

Aggregated and Anonymized Information Shared with Third Parties

We may share anonymized and aggregated information with third parties for any lawful purpose.

We may share aggregated and anonymized or de-identified information with third parties for any lawful purpose. However, we will only share your driving logs and driving documents with your consent (e.g., when you connect with Users or third parties through the Services, or when you share (or direct us to share) Customer Data with third parties via email or fax from the Services).

Information Shared with our Affiliates

We may share your information with our affiliates, including for marketing purposes.

We may share information about you (including your PII and Customer Data) with our affiliates for any of the purposes outlined in this Privacy Policy, including for the purpose of providing, maintaining, pricing, protecting, and improving our and such affiliate’s products and services (including in respect of our and such affiliate’s development of new products and services), and marketing such products and services. Our affiliates may contact you regarding such services and offerings. You may opt-out of any marketing communications from our affiliates by contacting us at marketing@keeptruckin.com or at the contact information listed below.

Information Shared with Other Third Parties

We may also share your information with third parties, including for advertising campaigns or when we need to do so in order to provide you with third party products and services that you wish to use in conjunction with our Services.

In addition to sharing your information with service providers as described above, we may also share information about you (including your PII and Customer Data) with other third parties, including with third parties who run advertising campaigns, contests, special offers, or other activities or promotions on our behalf or in connection with the Services.

We may also share information about you (including your PII and Customer Data) when we need to do so in order to provide you with third party products and/or services that you wish to use in conjunction with our Services. For example, we may partner with a business who needs access to your Customer Data and PII in order to provide you with certain fueling or insurance services, or we may partner with a reseller of our products and services from whom you are already receiving other products and services.

We are not responsible for, and our Privacy Policy does not apply to or cover, the privacy policies and practices of third parties.

This Privacy Policy does not apply to, and we are not responsible for, the privacy policies and practices of third parties with whom we share your information. To understand how these third parties protect and use your information, we encourage you to review their privacy policies.

Information We Share with Your Consent

We may also share information about you when you authorize us to do so.

We will share your information (including your PII and Customer Data) whenever you direct us to do so. For example, if you authorize (or direct us to authorize) a third-party application or service to access your information, we may share your PII or Customer Data with such application or service.

Telephone Calls

We may contact you by phone in order to service your account or for marketing and/or promotional purposes.

By providing us your phone number, you are consenting to us, our affiliates, or our partners contacting you via autodialed or prerecorded calls/messages. We may contact you at any telephone number you have provided us, including phone numbers you have made publicly available through your account, for the following purposes:

  • Account notifications and troubleshooting;
  • Dispute resolution and debt collection; or
  • As necessary to service your account or enforce our Terms of Service and policies, applicable law, or any other agreement we may have with you.

We may also contact you using autodialed or prerecorded calls and messages for marketing purposes (e.g., offers and promotions) if you explicitly consent to such communications; your consent to receive such calls/messages is not a condition of purchasing any of our Services or using our Site. We may collect other telephone numbers for you and may place manual, non-marketing calls to any of those numbers and autodialed non-marketing calls to any landline.

Standard telephone minute and text charges may apply and may include overage fees if you have exceeded your plan limits. If you do not wish to receive such communications, you can contact us at marketing@keeptruckin.com or at the contact information listed below.

User Profiles and Submissions

Any information contained in your user profile or that you submit through the Services may be displayed to other Users of the Services.

Your user profile information contains your name, location, email address and phone number associated with your account and profile ("User Profile Information"). This User Profile Information may be displayed to other Users with whom you connect. Your name and User Profile Information may also be displayed to others when you send messages through the Services. We do not control the privacy policies and practices of any of our Users or any other third-party sites or services.

Information Disclosed in Connection with Certain Business Transactions and Corporate Changes

We may share your information when our business is sold.

Information that we collect from our Users, including PII, is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition or asset sale, your PII and other data may be disclosed or transferred to a third party in connection with such transaction.

Information Disclosed for Our Protection and the Protection of Others

We may share your information when we determine it is required by law to do so, or to help protect the rights and safety of our Users and KeepTruckin.

It is our policy to cooperate with government and law enforcement officials and private parties when we believe it is reasonably necessary to do so. Accordingly, we reserve the right to disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary:

(i) to satisfy or comply with any applicable law, regulation or legal process or to respond to lawful requests, including subpoenas, warrants or court orders; (ii) to protect our property, rights and safety and the rights, property and safety of our Users, third parties or the public in general; and (iii) to prevent or stop activity we consider to be illegal or unethical. Please review the Terms of Service for further information on government compelled disclosures.

Information Shared with Third Parties for Third-Party Advertising

You may be able to opt-out of interest-based advertising.

We participate in interest-based advertising and use third-party advertising companies to serve you targeted advertisements based on your online browsing history and your interests. We permit third-party online advertising networks, social media companies (such as Facebook.com), and other third-party services to collect information about your use of our Site over time so that they may play or display ads on our Site, on other websites, apps, or services you may use, and on other devices you may use.

Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. We may share a common account identifier (such as an email address or user ID) or hashed data with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.

To learn more about interest-based advertising and how you can opt out of such advertising, please visit the Network Advertising Initiative's online resources at http://www.networkadvertising.org/choices, and/or the DAA's resources at https://www.aboutads.info/choices. You may also be able to set your browser to automatically delete or notify you of cookies by actively managing the settings on your browser or mobile device.

Please note that some advertising opt-outs may not be effective unless your browser is set to accept cookies. Furthermore, if you use a different device, change browsers or delete the opt-out cookies, you may need to perform the opt-out task again.

You may also be able to limit certain interest-based mobile advertising through the settings on your mobile device by selecting "limit ad tracking" (iOS) or "opt-out of interest-based ads" (Android).

Information Shared with Third Parties for Third-Party Analytics

We also share your information with third parties who we engage to provide analytics for our Services and our Users.

We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the Service and to understand more about the demographics of our users. We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the service.

Google Analytics allows us to better understand how our users interact with our Service and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site "How Google uses data when you use our partners' sites or apps" located at https://policies.google.com/privacy/partners. You can learn about Google Analytics' currently available opt-outs, including the Google Analytics Browser Add-On at https://tools.google.com/dlpage/gaoptout.

We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service.

You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by visiting NAI's online resources at https://www.networkadvertising.org/choices.


5. How We Protect Your Information

When You Use the Services

We use reasonable measures to ensure that your information is protected for unauthorized access, misuse, alteration, destruction, and disclosure.

We take reasonable measures to protect the information that we collect from you (including your PII and Customer Data) from unauthorized access, misuse, alteration, destruction, and exfiltration. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.

When You Click Links to and Use Third-Party Sites & Services

We are not responsible for, and our Privacy Policy does not apply to or cover, the privacy policies and practices of third parties with whom you connect through our Services.

KeepTruckin links to and provides you with opportunities to connect with Customer- or third-party- provided services, products, websites, or applications, including applications we make available in the KeepTruckin App Marketplace (each a “Non-KeepTruckin Product”). If you choose to use any Non-KeepTruckin Product, any information that you provide on or to a Non-KeepTruckin Product is provided directly to the owner of the related website or service and is subject to that third party's privacy policy.

Our Privacy Policy does not apply to Non-KeepTruckin Products and we are not responsible for the content, privacy or security practices and policies of those Non-KeepTruckin Products. To protect your information we recommend that you carefully review the privacy policies of Non-KeepTruckin Products that you access.


6. Your Choices Regarding Your Information

Modifying Your Information

You can update your personal information at any time by contacting us.

You can access and modify the PII associated with your account by changing your "account settings" on the Site or the App. If you want us to delete your PII and your account, please contact us at support@keeptruckin.com with your request. We'll take steps to delete your information as soon as reasonably practicable, but some of your information may remain in archived/backup copies for our records or as otherwise required by law.

Marketing and Promotional Communications

You can opt out of certain marketing and/or promotional communications by contacting us or following the instructions in the communication you receive.

You can opt out of receiving marketing and/or promotional communications from us by following the instructions contained in those communications, emailing us at marketing@keeptruckin.com, or by reaching out to us at the contact information listed below. Please note that even if you decide to opt out of marketing and promotional communications, we may still contact you in order to communicate with you about your account and/or use of the Services.

Do Not Track Signals

Although we do our best to honor the privacy preferences of our Users, we are unable to respond to Do Not Track signals set by your browser at this time.

California Privacy Rights

If you are a California resident you can request certain details about how we share your personal information with third parties for direct marketing.

If you reside in California you may request certain details about our disclosure of your personal information to third parties for direct marketing purposes during the preceding year. If you are a California resident and would like to make a request for this information, please reach out to us at the contact information listed below.


7. International Transfers of Your Information

You understand that your information may be transferred to, and maintained on, systems located outside of your jurisdiction.

Your PII may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you're located outside the United States and choose to provide your PII to us, we may transfer your PII to the United States and process it there. Your consent to this Privacy Policy followed by your submission of any PII represents your agreement to that transfer.


8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, but we will notify you if we do so.

We constantly strive to improve our Services and provide our Users with more features and the best possible experience. Any information that we collect from you is subject to this Privacy Policy as in effect at the time such information is collected. We may, however, modify and revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we will notify you of such changes by posting them on the Site or by sending you an email or other notification, and we'll also indicate when such changes will become effective.

If you continue to use the Services after any changes to the Privacy Policy have been posted and become effective, that means you agree to all of the changes.


9. Contact Us

You can contact us to resolve any questions or concerns you have about this Privacy Policy or our privacy practices.

Please don't hesitate to contact us at support@keeptruckin.com or at 370 Townsend Street, San Francisco, CA 94107 if you have any questions about our Privacy Policy.