When the new PGA Tour season started, former world #1 Jason Day was sporting a new look that people are talking about (nice work, @malbongolf). A big part of this new look is the Motive logo – and thanks to Jason, many golf fans are hearing about Motive for the first time and we’re pretty excited about that.

If you are learning about us for the first time, Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time, safety, operations, and finance teams can manage their drivers, vehicles, equipment, and fleet-related spend in a single system.

Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. 

And like many of our customers, we’re big golf fans. So when we went looking for a PGA tour partner, we wanted to find someone who shared our values and perspective. With Jason, we found someone who values hard work and attention to detail in the same way we do. While his talent is evident, his success over the years has been built on a willingness to put in the hours required to perfect his skills and his approach, with a focus on accuracy and consistency. 

That same kind of attention to detail is what Motive is built on. We have prioritized AI accuracy in our Driver Safety solution because we know seeing the road and the driving situation clearly – inside and outside of the vehicle – makes a real difference. Even the smallest improvement in accuracy can save lives and property. That’s why we have been on this years-long journey to excellence, and experts like the Virginia Tech Transportation Institute have seen the same thing customers see – Motive’s AI Vision is driving safety performance. 

Most of all, our partnership with Jason is built on his dedication to his family and the team around him. That’s the real motivation for our focus on excellence in safety – we know the one thing that leaders in the physical economy care about more than anything else is their people. They want every single person on their team to be able to do their job safely and make it home to their family and friends, and they want to contribute to safer roads for everyone in their community. 

As Jason opens up a new chapter in his career, we’re excited to be a part of his journey to be the best. And keep an eye out for Motive on the PGA tour!